My Role
I handled the complete digital transformation while managing one of my most complex tech stacks to date. Beyond design and development, I helped conceptualize their product rebrand for better cohesion, built their clinical research database, created promotional materials for their Howie Mandel partnership, and pushed my coding limits with AI-assisted custom scripts for subscription functionality.
Challenges Faced
Connecting Webflow and Shopify through Shopyflow while maintaining a seamless experience tested every problem-solving skill I had. Creating custom subscription preview functionality with limited JavaScript knowledge meant heavy collaboration with AI to write scripts I could barely read. The account history integration nearly broke me, and organizing 100+ research studies without creating an academic snoozefest required serious creative thinking.
Process & Discovery
Research showed competitors either went full pseudoscience or boring medical journal—no middle ground. I positioned FlowVeda as scientifically credible yet approachable, organizing studies by ingredient with progressive disclosure. The subscription preview feature came from cart abandonment data showing price confusion. Working with their team on the rebrand, we simplified product names from complicated botanical terms to clear, action-focused naming.
increase in monthly visitors
clinical studies CMS database
subscription growth
unique pages built with integrations
Design Overview
The design balances scientific credibility with approachable wellness vibes through clean typography and nature-inspired gradients. Custom animations guide users through complex ingredient information without overwhelming, while the research section uses expandable cards to keep things digestible. Video content and motion graphics reinforce the "flow state" concept throughout the journey.
Technologies used
The results & business impact after site launch
The 10x subscription growth from under 10 to over 100 subscribers in three months validated the entire approach. Monthly visitors jumped by 2.1k, but more importantly, conversion rates tripled thanks to the subscription preview feature eliminating price confusion. The clinical research database became FlowVeda's key differentiator in a sketchy supplement market. The Howie Mandel partnership materials I created drove significant traffic spikes, proving celebrity endorsement works when executed authentically.
There's plenty more examples. Take a look at some others.
I'm passionate about building websites that work as hard as you do. Whether you need something built from scratch or want to rescue an existing site, I focus on creating experiences that look great and actually get results.
© 2024 Jacob Trujillo dba JT Designs. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited.
*All work showcased on this website was created by myself, Jacob Trujillo, and includes projects completed during my tenure at an agency. The views and opinions expressed on this site are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
†Clients mentioned on this site reflect work completed as part of my role at an agency. These projects are included to illustrate my personal contributions and expertise, not to imply direct individual client relationships.