My Role
I rescued a failed redesign project with an impossible deadline—50+ pages needed in less than a month before their annual Ag show. My work included architecting the mega-navigation system, building a component library for rapid page creation, implementing advanced location search functionality, managing a 400+ item CMS structure, and somehow delivering everything on time while maintaining quality and consistency across the massive site.
Challenges Faced
Building 50+ pages in under a month meant completely rethinking my typical process—no time for perfectionism, only smart efficiency. The mega-navigation needed to handle complex information architecture while keeping any page accessible within three clicks. The location search required filtering through hundreds of facilities with different services. Previous agency failure meant extra stakeholder anxiety, requiring constant communication to rebuild trust while racing against time.
Process & Discovery
With no time for extensive research, I analyzed the failed redesign to understand what went wrong—poor navigation and inconsistent components. I immediately built a scalable class system and component library that let me create pages in hours, not days. The mega-navigation design borrowed from e-commerce patterns, making agricultural services as easy to find as shopping online. Jetboost integration solved the complex filtering needs without custom development time.
monthly visitors (from 2k)
pages built in one month
managed CMS database
clicks or less to any page
Design Overview
The design balances agricultural authenticity with modern usability through earth tones and clean layouts that let Landus' stunning farm photography shine. The mega-navigation uses clear categorization with hover states revealing deeper options without overwhelming. Subtle animations guide users through complex information hierarchies. The component-based system ensures visual consistency across all 50+ pages while allowing flexibility for unique content needs.
Technologies used
The results & business impact after site launch
Monthly visitors jumped from 2k to 6.5k, validating that farmers finally found the platform usable. The component system reduced future page creation time by 80%, letting Landus' team expand content independently. Press release publishing went from a day-long developer task to a 10-minute self-service process. Most importantly, Landus had a professional platform ready for their annual Ag show, turning a potential embarrassment into a competitive advantage. The rescue mission became one of my proudest achievements—proof that smart systems beat perfect pixels when deadlines loom.
There's plenty more examples. Take a look at some others.
I'm passionate about building websites that work as hard as you do. Whether you need something built from scratch or want to rescue an existing site, I focus on creating experiences that look great and actually get results.
© 2024 Jacob Trujillo dba JT Designs. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited.
*All work showcased on this website was created by myself, Jacob Trujillo, and includes projects completed during my tenure at an agency. The views and opinions expressed on this site are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
†Clients mentioned on this site reflect work completed as part of my role at an agency. These projects are included to illustrate my personal contributions and expertise, not to imply direct individual client relationships.