Project Overview
SOLJETS, a premier luxury aircraft broker and acquisition provider, needed a full-page magazine advertisement that would resonate with their exclusive clientele. The ad was strategically placed in publications read by wealthy business owners who had already expressed interest in private aircraft ownership. The design needed to embody sophistication and exclusivity while maintaining the minimal elegance that appeals to this discerning demographic.
My Role
As the lead graphic designer, I conceptualized and executed the entire visual direction for this print advertisement. I worked closely with SOLJETS to understand their brand positioning and target audience psychology, translating their luxury service offering into a compelling visual narrative. My responsibilities included creative direction, layout design, typography selection, image curation and manipulation, and ensuring print-ready file preparation.
The Challenge
The primary challenge was creating an advertisement that would stand out in luxury publications while maintaining the understated elegance expected by ultra-high-net-worth individuals. The design needed to convey prestige and exclusivity without appearing ostentatious. Additionally, I needed to balance minimal text content with maximum visual impact, ensuring the three key callouts were prominent without cluttering the sophisticated aesthetic. The dark theme had to suggest luxury and premium quality while maintaining perfect legibility in print.
The results of the project and looking ahead
The final advertisement successfully captured SOLJETS' premium positioning through a striking night sky composition featuring their aircraft in silhouette. The dark, sophisticated color palette immediately conveyed luxury, while the minimal text approach respected the audience's time and intelligence. The three strategic callouts were positioned using the rule of thirds, creating natural eye movement through the design. The advertisement generated increased inquiries from qualified prospects and reinforced SOLJETS' position as the premier choice for luxury aircraft acquisition.
Technologies used
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*All work showcased on this website was created by myself, Jacob Trujillo, and includes projects completed during my tenure at an agency. The views and opinions expressed on this site are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
†Clients mentioned on this site reflect work completed as part of my role at an agency. These projects are included to illustrate my personal contributions and expertise, not to imply direct individual client relationships.