Strategic Campaign Concept
Developed the "A Place" narrative framework—positioning Blue Royal Healthcare as the connector to meaningful careers where medical professionals can be themselves, shine, and thrive in their chosen environment.
Vibrant Visual Language
Created bright, energetic graphics with bold colors that break traditional healthcare marketing conventions, reflecting the optimism and possibilities of finding the perfect career match.
Cohesive Carousel System
Designed interconnected social media carousels that maintain visual consistency while each slide delivers unique value, encouraging full engagement with the complete message sequence.
The results of the project and looking ahead
The "A Place" campaign successfully humanized Blue Royal Healthcare's recruiting platform through emotionally resonant messaging and vibrant visuals. The bright, cohesive design system stood out in healthcare professionals' feeds while maintaining professional credibility. Each carousel worked to reinforce that BRH isn't just about job placement—it's about finding where you belong. The campaign's uplifting tone and consistent brand execution helped position Blue Royal Healthcare as the optimistic, supportive partner in medical professionals' career journeys.
Technologies used
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I'm always interested in collaborating on meaningful design challenges. Feel free to reach out if you'd like to discuss your next project or just want to connect.
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*All work showcased on this website was created by myself, Jacob Trujillo, and includes projects completed during my tenure at an agency. The views and opinions expressed on this site are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
†Clients mentioned on this site reflect work completed as part of my role at an agency. These projects are included to illustrate my personal contributions and expertise, not to imply direct individual client relationships.