Multi-Channel Asset System
Created a full suite of campaign materials—social carousels, in-practice posters, front desk brochures, direct mailers, and a custom EyeSave logo—ensuring consistent messaging across all patient touchpoints.
Strategic Message Simplification
Tackled the challenge of communicating complex insurance savings by distilling benefits into clear, scannable content while directing interested patients to a dedicated webpage for detailed information.
Brand Integration & Cohesion
Seamlessly incorporated Carbon Valley's existing brand elements into the new EyeSave identity, creating a sub-brand that felt both fresh and familiar to existing patients.
The results of the project and looking ahead
The EyeSave campaign successfully launched Carbon Valley Eye Care's subscription service with a cohesive visual system across all touchpoints. The custom logo established immediate recognition while maintaining connection to the parent brand. By strategically balancing concise benefit messaging with a clear web call-to-action, the materials avoided information overload while still driving conversions. The comprehensive asset library—from social media to direct mail—gave Carbon Valley the tools to reach patients wherever they were, effectively positioning EyeSave as the smart alternative to traditional vision insurance.
Technologies used
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*All work showcased on this website was created by myself, Jacob Trujillo, and includes projects completed during my tenure at an agency. The views and opinions expressed on this site are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
†Clients mentioned on this site reflect work completed as part of my role at an agency. These projects are included to illustrate my personal contributions and expertise, not to imply direct individual client relationships.